KIRSTEN KARCHMER, FOUNDER/CEO
Founder Q&A

MEET OUR FOUNDER WITH OVER 20 YEARS OF HELPING PEOPLE WITH THEIR PERIODS.

As one of the first board-certified reproductive acupuncture/herbalists in North America, I've helped over 10,000 womxn with their cycles and fertility issues. By combining the best of Western medicine and Traditional Chinese medicine, I've pioneered new strategies to improve the cycles, fertility, and overall health of my patients for over 20 years.

You are Tiktoks “period expert”, how do you know so much about periods?

I spent the last 20 years as a board-certified reproductive acupuncturist obsessing over the value of the menstrual cycle as a barometer of women's overall health.

What inspired you to start Brazen?

I wrote an article for Goop Magazine called, What Your Period Can Tell You About Your Health, that ended up being extremely popular. Several hundreds of womxn wrote to me after the article was published saying the same thing. 

“ I'm 26 years old. I'm not in a relationship. I don't want to have a baby. I'm not touching shit called Conceivable (that was the name of my first company) and I heard you know how to fix periods. I'm really really sick every month and I need you. Can you help me? ”

When I found out that more than 82% of women were reporting significant and life interrupting menstrual pain, I was shocked. I'm a world-renowned expert in women's health and I didn't even know this. I thought to myself, how in the hell can we be in the middle of a woman's movement when the majority of women and people with periods are really sick every single month and no one is talking about it, and more importantly no one is doing anything about it.   

I happen to be very good at fixing PMS, menstrual pain and pretty much every other menstrual problem a womxn might have to deal with, so I decided to take on the challenge of  building solutions to liberate people from the shame and suffering of menstruation.

Why is this so important to you?

Womxn have been gaslighted since the beginning of time about what it means to be a person with a period, and what that experience of periods should be. Nearly every person with a period I have talked to tells me that suffering from your period is normal. They believe that there isn’t anything we can do to improve periods other than oral contraceptives and surgeries. I know this is incorrect because I spent my whole career developing, testing and proving that we can make significant improvements in the way we experience our periods.


You say the history of the menstrual cycle is holding women back from having access to power. What do you mean by that?

I was a linguist in my first career so how we talk about periods across history was of deep interest to me. After realizing that more than 80% of women were suffering from significant PMS and menstrual pain and no one was talking or doing anything about it, I wanted to use language to figure out how we got here. 

I wanted to understand how we got to the implicit agreement that it was okay for all of us to suffer. 

I decided to read everything that was ever written about menstruation since the beginning of written time.  It turned out that in the first 1500 years there was nothing written about women and menstruation. The first publicly written mention of menstruation is in the Book of Leviticus in the Bible. It said something to the effect of, “that thing as vile as a menstruating woman or the devil.” (holy shit) 

Then, in the third Century, Aristotle said, “Women are the inferior species because they menstruate. They are feeble. In reproduction,  the female only contributes to the soil so that the seed can thrive. Only the seed contains the spirit and the intellect.” 

When I read this, I understood why women struggle so fiercely with self-acceptance and self-love and why we desperately feel the need to sanitize ourselves. Until we transform that  mentality, I think we will struggle to have access to the power both within and outside of ourselves.


There are several products mostly for PMS and a few for cramping. What is different about Brazen?

There are a number of PMS gummies and vitamins on the market. They are excellent to help support your health if you have nutritional deficiencies and you don’t want to just easily get B vitamins, Calcium, and Magnesium from simple food additions in order to have a great period. 

Brazen is completely different. The formulas were built by extremely seasoned reproductive acupuncturists with over 35 years of clinical experience exclusively working with over 10,000 thousand people with periods and fertility issues. Our formulas don’t work to address symptoms individually, they work to address the underlying causes of hormonal problems and fixes that. There isn’t anything on the market that can do that.

Also, we have to look at dosing. Other products have ingredients like Dang Gui but you need to have significantly more than a few milligrams to get significant clinical outcomes. Some of our formulas have more than 10 times the amount of active ingredients compared to other period products available to women.